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Contact

annette.gustafson@gmail.com
(612) 801-8543
linkedin.com/in/annettegustafson

About Me

Creative professional with 20 years of experience creating user experiences for a range of clients.

I’m an advocate for the end-user and believe the best experiences are those that balance visual design, business requirements, and usability. My design aesthetics and attention to detail can be seen throughout all stages of the process - from initial sketches to the final deliverables.

Skills & expertise

Visual Design
User Interface Design
Sketch Concepting
Usability
Prototyping
Adobe Creative Cloud
Sketch
HTML / CSS

Education

Full Sail University
Winter Park, FL
Associate of Science, Digital Media
1998

Minneapolis College of Art and Design
Minneapolis, MN
Continuing Studies
1999

 

EXPERIENCE

Senior UI/UX Designer

Freelance - Minneapolis, MN
May 2019 - Present

  • Providing UI/UX consulting for various clients to create and/or improve digital experiences for their users and business needs.

Senior User Interface (UI) Designer

Crux Collaborative (formerly EatonGolden) - Minneapolis, MN
Aug 2007 - May 2019

  • Created visual design concepts and user interface components for desktop and mobile solutions.

  • Collaborated with a cross-functional team of UX designers, researchers, and developers to create user-centered websites, applications, and web-based software.

  • Observed and participated in the analysis of user research in order to validate design direction and refine designs based on end-user feedback.

  • Participated in working sessions with clients and stakeholders to discover and define project needs and goals.

  • Provided conceptual and creative thinking using a collaborative sketching methodology in order to generate new ideas, concepts, and features.

Key Clients: Ameriprise Financial, Lifetouch, General Mills, Medica, Medtronic, Portico Benefit Services, UCare, UnitedHealth Group, Willis Towers Watson

Design Director

page10 - Minneapolis, MN
Apr 2006 - Aug 2007

  • Collaborated with UX practitioners and account management teams to determine strategy, project direction, and approach.

  • Created design solutions for projects that ranged from websites, brand identity development, and marketing communications.

  • Assisted with basic front-end development and quality assurance testing.

Key Clients: AARP, Creative Memories, Wolters Kluwer Financial Services

Art Director

RMG Connect - Minneapolis, MN
Mar 1999 - Apr 2006

  • Worked with Creative Directors and design team members to create concepts, execute designs, and generate brand and website style guidelines.

  • Translated site maps and wireframes into user interface designs.

  • Attended user researcher sessions to validate design directions.

  • Worked closely with development and quality assurance teams to maintain design integrity through all phases of a project.

Key Clients: 3M, Cargill, Ford Motor Company, Medtronic, Thomson West, UnitedHealth Group