FindLaw Lead Generation Tool

About

Building a successful law practice takes clients—and obtaining new leads that convert to clients can often be a challenge for a lot of lawyers and law firms. This is where lead generation and management comes in—to help track inquiries from prospective clients into qualified future clients. We partnered with FindLaw, a division of Thomson Reuter, to concept and prototype a new user-centric design for a lead generation and management tool for their customers.

Objectives

• Create a new tool that reflects an understanding of primary user goals and business objectives based

• Create an intuitive and easy-to-use system that promotes adoption among users new to lead generation tracking

• Provide a look and feel that is consistent with Thomson Reuters brand

• Employ a responsive design approach to provide optimal viewing across multiple device types

My Role

• Visual Design Lead

• Interface Design

• Collaborative Concepting / Sketching

• Prototyping

• User Research Observation and Analysis